When it comes to marketing, split testing is the foundation of nearly every campaign. And if it’s not, it should be. Split testing allows marketers to experiment, test, and optimize based on what the data is saying is working, and what’s not. This is a significant shift from the “Madmen” days where the genius ideas were executed with minimal testing. Today, it’s all about the data. So split testing is standard practice in marketing now, what’s the next new big thing? The human body. Gathering data on the human body and optimizing based on the results is known as “biohacking”… Read More at: What You Need to Know About Biohacking
Microsoft is opening the flood gates to giving entrepreneurs access to LinkedIn users for lead generation. LinkedIn Sales Navigator is fast becoming a pay per service add-on that gives entrepreneurs easy access to 100’s of new users a day.