Recently Kersten Kloss and I had the chance to interview author Steve Schiffman who wrote the “25 Toughest Sales Objections and How to Overcome Them”.
Steve spent approximately 30 minutes with us discussing several aspects of the book and other sales related topics.
In this video you will see:
– What happens when a client says no
– Why No isn’t the end of the sale
– How to become first of mind and increase the likelihood of getting future sales
Here is Part 4 of 5 parts from our interview with Steve Schiffman.
You can find more information on Steve on his website, http://www.steveschiffman.com/.
You can see the complete interview with Steve Schiffman on the 25 Toughest Sales and Marketing Objectives here.
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